Life Crafting with Alison

Empowering Women to Craft Resilient and Joyful Lives

Work with me to be the human you want to be. 

Your Partner in Empowerment

Welcome to Life Work Purpose, where empowerment meets leadership development and career crafting. I specialize in empowering women in leadership roles, female managers, and business owners seeking self-actualization for themselves, their teams, or their children, including teenagers.

My coaching approach is proactive and positive, leveraging Emotional Intelligence (EQ) and growing Positive Intelligence (PQ) to help you navigate challenging situations effectively. Together, we’ll focus on vertical growth, shifting your personal experience up a level, and achieving personal mastery on your terms.

I pose powerful questions, encourage new perspectives, and create a safe space for your self-discovery and learning. Think of our coaching as a mental “Marie Kondoing,” clearing the unnecessary and focusing on what brings joy and aligns with your goals.

By partnering with me, you embark on a transformative journey where we navigate life intricacies, shape meaningful careers, and enhance your mental fitness. You define your vision for success, and I provide unwavering support.

Life and Career Crafting, as I see it, encompasses work-life, relationships, environment, self-development, and our perspective. It’s about understanding, balancing, and setting intentions for each life aspect, leading to a purposeful, joyful, and satisfying existence.

Curious about how we can work together? Schedule a curiosity call or visit my Book-Me page to explore your empowerment journey. Invest in yourself today and unlock your full potential.

Safe Space | No Judgment

First, know that I deeply value creating a safe space, a container in space in time in which there is no judgment, simply deep listening. Each conversation is an opportunity to reflect and see how we might think about things differently, remember who we are so that we can live in harmony with ourselves, hold our space and focus on what is important. Coaching supports to to understand the why, convert it into a gift, so that we can take action. 

Career Clarity

“Discovering together what is really important, connecting the dots in a sensitive and safe space, and building a strategy to improve every aspect of my life is invaluable. Alison, helps me clarify my concerns/thoughts about my career dilemmas. I have a clear course of action at the end of every session.”

Confidence & Joy

Working with Alison, I’ve uncovered why I should speak up and be seen; how to do so with joy and confidence, how to hold my space and simply be me. The questions Alison asks are not easy, they are often really hard sometimes even uncomfortable, but she does so in a way that a I feel safe and seen. She gets what I need.

I am Enough

“Alison created a safe environment for me to share, actively listened to me, and asked many questions to make me think deeper about the cause. Every time I have some takeaways and action items to improve myself further. She guided me to understand that it is really important to work on the foundations to get to the bigger picture outcome. She reminded me that I am special, like a lotus, when I felt vulnerable.”

Lets be the humans we want to be, building the world we want to live in. 

#futureofwork #worklifebalance #alifeworthliving

Why Positive Intelligence (PQ)?

Life is undeniably beautiful, yet it can also be incredibly challenging. We face loss, illness, hardship, and conflict, but within this complexity, there’s an opportunity to find joy amidst life’s biggest difficulties.

Around 15 years ago, someone close to me was diagnosed with cancer, and through her journey, I first learned that positive emotions like love and joy can coexist with negative emotions like anger and grief.

It wasn’t until I learned Positive Intelligence (PQ) that I truly learned how to navigate the spectrum of human emotions while approaching life with positivity. In 2021, amidst the challenges of COVID-19 and my husband’s journey through both combat-induced PTSD and the complex PTSD resulting from a life of microaggressions, racism, and cross-cultural challenges, PQ became a beacon of hope.

This transformative skill and practice brought me inner peace, deeper relationships, and resilience, enabling me to support my husband and our family, without losing myself. We emerged stronger, happier, and with a clear vision for our future, despite facing life’s most challenging moments.

Mental fitness should be taught everywhere, from schools to workplaces. While activities like yoga or meditation contribute to holistic well-being, the PQ approach and tool-kit has been the transformative force that helped me conquer life’s challenges and truly self-regulate.

PQ isn’t just about mindset or personal growth; it’s about transforming how you experience life itself and others, which impacts your relationship with yourself and those around you.

Through my coaching, I share this transformation with you. I believe in continuous learning, forgiveness, and hard work as the pillars of a fulfilling life, and PQ takes it further, offering tangible strategies to elevate mental fitness.

My commitment extends beyond personal growth; it’s about creating a better world for women, people, and the planet. PQ has equipped me with the mindset to positively impact society.

With my coaching, you’ll pursue your goals as a leader, woman, mother, or other, discovering how PQ and mental fitness can be your allies in achieving them. Together, we’ll harness PQ and other tools like Job Crafting or NVC communication to make a profound difference in your life and the world around you.

Raising three incredible children, supporting my husband’s recovery from PTSD while building his business, and living in Madagascar and France have enriched my coaching with a unique perspective. Adding PQ to the mix has been a gift that I cherish every day, even on the hard days.

Let’s embark on this empowering journey together and create a brighter future for yourself and the world!

Life Crafting + PQ Testimonial

I’m happy to report that I finished the UX design course and in just three weeks of job hunting (I only sent about 9 applications), I got a job offer at almost double my old salary! Needless to say, I am THRILLED. Of course, I am a little nervous, but still so excited!

I really need to thank you for setting me on this path. I honestly don’t know if I’d be here if I hadn’t stumbled upon your comment on the Women’s Personal Finance group on Facebook and reached out to you for coaching. Not only did you introduce me to the idea of UX design (which I had literally not even heard of) but you helped me to find the courage to make a career pivot and take the leap. Seriously, I can’t thank you enough!”

Career Crafting Testimonial

So, I got an offer today for a “hidden job market” role, the first time I have come across such a thing. The title and the salary are more than I was expecting, I am pretty happy about it. Thanks for all your help with this process!

Group Facilitation Testimonial

As a component leader for an INGO, I had the great opportunity to work with Alison several times in the last year. She listens for and helps clients express their best selves. Her thoughtful approach to coaching and facilitation helped me take new ground in putting words to my deeper goals and purpose professionally and personally. Through our sessions, I gained confidence in pursuing meaningful contributions in the professional path ahead. I would highly recommend Alison’s compassionate and impactful coaching services.

Business Coaching Testimonial

Alison’s style of questioning brought to the surface things that were quietly troubling me without me noticing them. Absolutely superb experience. Thank you so much.

Types of Coaching

Individual Coaching

We all suffer from self-sabotage. We are our own worst critics and judge. Overthinking and stress lead to reduced potential and adverse health outcomes. The Positive Intelligence program leverages the latest in applied positive psychology and neuroscience research with coaching to support you in enjoying your full potential.

Live in alignment, improve your experience, enjoy your present, savor your past, and build hope for your future.

I will leverage my expertise in neuroscience, cognitive behavioral science, performance science, and positive psychology to provide customized coaching that empowers you to integrate your mind, body, and heart. Through individual coaching sessions, we will work on achieving mental fitness, regulating your emotions, building resilience, and developing the skills and mindset necessary to thrive personally and professionally.

Additionally, I prefer that all new clients complete the PQ program, which has a separate fee of $995. Depending on your needs and goals, I may integrate it into our overall coaching agreement and package. This is because PQ practice has been shown to have 10 times the impact of individual coaching alone, amplifying the effectiveness of our work together.

Business Coaching

Group & Individual Coaching

Facilitation & Workshops

Since 2014, I’ve worked with start-up founders, engineers, CTOs, middle-managers, leadership teams, C-Suite, directors, and HR to support individuals and organizations in achieving success. My passion lies in collaborating with social impact organizations and leadership teams committed to making a difference for their employees and the world.

Whether working remotely or in person, I facilitate a range of sessions including feedback sessions, strategic planning conversations, employee retreats, and workshops tailored to small to medium organizations or groups.

Additionally, I offer in-person or virtual workshops on wellness and other topics relevant to building a thriving workplace. As an independent consultant, I provide both one-off and year-long coaching engagements that leverage the Positive Intelligence program. If you’d like to learn more about any of these options, please book a chat with me.


Coaching en français et en anglais

Getting Started is Easy

Book Me

Already know what you need?

Positive Intelligence

Learn more about the PQ Program. Take the Sabotuer test, test your positivity levels.

Talk to Me

Curiosity Call